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About this project
“Melani is one of our most popular Olympic swimmers, but little is known about her when she is out of the pool. We discovered her love for fashion and design thanks to a partnership with Callaghan, in which the athlete unleashes her imagination creating a capsule collection with the shoes of her dreams.
The video of the campaign consisted of an outstanding underwater shooting, which was useful to invite the media and to let them know about this new collection.
This made us win one of the EventoPlus prizes in 2013.”