Nuestros Proyectos
We`ve had the privilege of working with Teamfight Tactics Spain and Italy since launch (7 years ago now, wooowww). And since January, our collaboration has expanded: we’re now leading social media for France, Türkiye, Poland, and Spain, while also supporting press communications across Europe.
None of this would be possible without the trust of the Riot TFT team Maye Mac-Swiney and Orlando Palai. Thank you for this amazing journey!!
And khudos to the amazing team @virogo @basicfede_ @mariorosales20200 @guille_bazf @haldirien @elifkaya Elif Begüm Kaya @killyridol eduardo @epostvin @pierlappo_paoloni @anaberme and more 💙
Yesterday we were in Paris providing social media coverage for the French community launch event for 2XKO: capturing the highlights, the reactions, and the energy throughout the day.
The program included hands-on time with 2XKO on console, a first look at the new champion Caitlyn with IRL activities, and a special broadcast of the first 2026 2XKO major: Frosty Faustings in Chicago. The French community’s vibe during the Frosty watch party was easily one of the most vibrant moments: pure passion.
Big thanks to Robin Simonnet for the trust, and and to the team who were on the ground working at the event: Mario Rosales Pelaez , Elif Begüm Kaya and Juan Vallejo @mariorosales20200
This year marks 6 years working on social for VALORANT: events, launches, press releases, community activations, esports moments, memes, more memes and the people behind it.
Thanks to everyone involved: Riot colleagues, media, creators and our team.
Eduardo Post Vinuesa, Andres Rodriguez, Pablo Rosales @guille_bazf , @anaberme @mariorosales20200 Alessandro Marucci @killyridol @basicfede_ @virogo @pierlappo_paoloni @rodrigombleite and more 🫶🔥
This year marks a decade working on PR and social for League of Legends in Spain, and a wonderful (and growing) chapter in Italy.
Swipe through a few snapshots from those 10 years: events, launches, press releases, community activations, memes and the people who made it all possible. We’re grateful for every collaboration, every deadline met, every headline earned, and every community moment shared.
Thank you to everyone who’s been part of this journey; Riot colleagues, media, creators, esports partners, and our team @guille_bazf @anaberme @mariorosales20200 Alessandro Manucci @killyridol @georgedouaihy_ Juni D, Eduardo Post Vinuesa, @basicfede_ @virogo @pierlappo_paoloni Rodrigo Leite and more 😍👏😍
Reflecting on our Ziran`s milestones from 2025, we’re not just celebrating the biggest projects or financial wins but the unique moments that truly defined us.
The unexpected briefs, the creative challenges, the special collaborations… all the things that shaped the agency we are today.
Thank you to everyone who was part of this journey. On to the next chapter!!!❤️✨
Yesterday part of our team attended the annual Areajugones by Sport Awards Gala in Madrid, it was such a special event, the perfect chance to meet, reconnect and share good moments with the wonderful people in this industry. We just want to say thank you @areajugones and @diariosport ...We are already looking forward to the next one!
We’re proud to share that this weekend we delivered our first full social media coverage of a Teamfight Tactics event for Riot France: the TFT Paris Open.
Held from December 12–14 at Paris Expo, the Paris Open brought together over 700 competitors from around the world to battle for the Tactician’s Belt, transforming the event into a true community celebration with players, fans and creators all coming together around their love for TFT.
A huge thank-you to the Riot France team for trusting us with this coverage.
We’re thrilled and excited for what’s next!
Huge congratulations to our partners for their incredible presence at The Game Awards 2025! ✨
Bethesda Softworks
🏆 DOOM: The Dark Ages – Winner: Innovation in Accessibility; Nominee: Best Action Game.
🎮 Indiana Jones and the Great Circle – Nominee: Best Action/Adventure Game & Best Performance (Troy Baker).
Cygames
🏆 Umamusume: Pretty Derby – Winner: Best Mobile Game.
Square Enix
🎮 Final Fantasy XIV – Nominee: Best Ongoing Game & Best Community.
Riot Games
🎮 League of Legends – Nominee: Best Esports Game.
🎮 VALORANT – Nominee: Best Esports Game.
🎮 2XKO – Nominee: Best Fighting Game.
and Amazon Game Studios presented Tomb Raider: Catalyst and Tomb Raider: Legacy of Atlantis, marking the next big chapter for Lara Croft!!
We’re so proud to work alongside teams who keep pushing the industry forward and creating experiences that inspire millions. 🚀❤️🎮
Proud to share that we have been behind the FTW social media campaign for League of Legends across nine markets: Spain, France, Germany, Russia, Arabic-speaking countries, UK, Czech Republic, Poland
and Turkey!!
FTW is a recurring League of Legends campaign, and this edition has been one of the most successful so far in terms of participants, views, engagement, and community conversation. Kudos to all the team involved!!
Yesterday we had the pleasure of attending the @3djuegos Awards Gala, one of the most important Spanish-language gaming media outlets, celebrating its impressive 20th anniversary!
A huge congratulations to all the winners, especially to Charles Cecil, who received the Lifetime Achievement Award (creator of our beloved Broken Sword and a true legend ❤️), and to Expedition 33 for taking home the GOTY!
We really do love press.
It’s still where so many decisions begin, from players checking reviews, to pros choosing tools, to AI models pulling answers from trusted reporting. Quality journalism matters now more than ever.
That’s why it means so much that one of the world’s leading AI companies, NVIDIA, continues to trust us year after year, and continues to trust the press to tell the story of their innovations. 💚
Yesterday we were at the Xataka Awards, the top tech awards in Spain, an incredible event celebrating the best in innovation, gaming and technology.
Even though we didn’t take home the prize this time (Indiana Jones was nominated for Game of the Year 🤠✨), we absolutely loved being there. One of the highlights of the night was listening to the Global President of BYD, who delivered a truly inspiring and insightful talk.
Thank you so much for having us!
See you next year, Xataka
In gaming social media, it’s easy to forget the most important part: having fun. Give a creative mind 30 minutes, Photoshop, and a wild idea… and suddenly your feed looks a whole lot more interesting.
Here are some amazing creations from the Ziran creative team, inspired by movies and game characters we love.
A few days ago, we attended the La Razón Video Game Awards by @difoosion, an event celebrating the very best in gaming this 2025 where some of the titles we work on were finalists.
It was a pleasure to reconnect with friends and colleagues from this wonderful industry we love: gaming and technology. Because these awards don’t just celebrate the games, they celebrate the community behind them. 🎮✨❤️
Spooky season hits Appalachia! These are just some of the terrifyingly creative Halloween C.A.M.P.S. submissions from our Fallout 76 community contest expertly curated by @SuperHar0ld.
Beware of the chilling creations from Cardozo, Lumber Jack, NiKazos, Teresa Croft, and Dejeneration_X… 👀🎃
A full and exciting day today at @luccacomicsandgames
Part of our Italian PR team has been busy managing media interviews with Nicola Cencherle, Director of Country Publishing EMEA at Riot, about #Riftbound, the brand-new #leagueoflegends card game.
Huge thanks to @anaberme and @basicfede_ for being absolute stars, even through a day of heavy rain at this wonderful Italian festival. Here are some behind-the-scenes pics!
